Liver King’s own website publishes a net worth of $310 million. A few clicks away, the same website publishes a court judgment against him for $125 million — which the small print at the bottom of that page then admits is fictional. That is the sourcing environment for every number in this profile.
Liver King Net Worth: What the Sources Say
- $310 million — his own claim, self-published on liverking.com
- $12 million — MoneyMade, the only worked-out estimate anyone has published
- Forbes publishes no net worth for him. Its 2025 profile quotes a revenue figure and attributes it to TIME.
- Our take: roughly $10–20 million. See our methodology.
Why We Will Not Use His Own Number
Normally a self-reported figure is weak evidence. Here it is worse than that, for a specific and demonstrable reason.
His site hosts a page headlined with a $125 million class-action judgment against him, dated 14 June 2023. Read to the bottom and it says: “The legal matters and quotes of third persons in this article are fictional and are not based on actual events.” The same page also states he has never had a $150 million class action against him. So the site knowingly publishes invented financial and legal figures — which is the strongest possible argument against trusting the $310 million sitting one page over.
The $310 million page itself offers no methodology, only percentage buckets — 70% companies and equities, 10% real estate, 10% cash, 10% collectables — one of which is a joke about raw liver. It also claims 2022 income “on paper” of $24 million.
The $100 Million Figure Is His Own, Repeated Back to Him
You will see “$100 million a year” in Forbes, Fortune, TIME and everywhere else. Follow it back and the trail ends in the same place: Johnson said it in an interview, to GQ, around May 2022. It is not audited, not filed, and not independently established. Forbes attributes it to TIME rather than reporting it.
It also describes revenue across brands he part-owns — not his income, and certainly not his wealth. Almost every article that repeats it drops that distinction.
There is one genuinely good financial datapoint, and it comes from a different direction entirely. In November 2024, Heart & Soil’s chief executive Dean Brennan told Practical Ecommerce the company was “doing $50 million in annual revenue.” That is a named executive stating his own company’s figure — far better than anything self-reported by Johnson. But note what it does and does not tell you: Heart & Soil’s own company story page names Paul Saladino as founder and does not mention Johnson at all. His share of that $50 million is undocumented.
The Lie That the Business Was Built On
Johnson sold an “ancestral lifestyle” — raw organ meat, no modern shortcuts — and denied using steroids. On 29 November 2022, the YouTube channel More Plates More Dates published leaked emails showing a prescription protocol dated June 2021: sixteen vials a month, five steroids plus a synthetic protein hormone, at roughly $11,000 a month.
Two days later he posted a video titled “Liver King Confession… I Lied.” Speaking to TMZ Live a week after that, he conceded the obvious commercial consequence: “I’m sure it’s going to affect the revenue.”
The financial point is not the steroids. It is that the supplements were sold on the premise that his physique proved the method worked. TIME reported that 25,000 people a month were buying his liver supplements at the peak.
The $25 Million Lawsuit That Simply Vanished
On 28 December 2022 a consumer class action was filed in New York Supreme Court — Altomare v. Johnson, index 161116/2022 — naming Johnson, Ancestral Supplements and The Fittest Ever, and seeking $25 million.
Then, on 24 March 2023, the plaintiff’s own lawyers voluntarily dismissed it with prejudice. The defence never filed a motion to dismiss. In fact no motions were filed at all.
Attorneys quoted in the trade coverage read that docket pattern as the signature of a confidential settlement. We want to be precise here: that is expert inference, not a documented settlement. No amount was ever disclosed, and no filing states that money changed hands.
Where He Actually Stands in 2026
Here is the most telling thing we found, and it required no source beyond the companies themselves.
Ancestral Supplements is still trading — dozens of products, subscriptions, a “trusted by 3 million customers” banner, a 2026 copyright line. It does not name Brian Johnson or Liver King anywhere on its homepage or its About page. Heart & Soil credits only Saladino. Meanwhile liverking.com still carries a 2024 copyright, describes him as “CEO of Ancestral Living,” and sells nothing.
We could find no documented sale or acquisition of Ancestral Supplements — no press release, no trade coverage, no filing. So we will not claim he sold it. What is observable is narrower and still meaningful: the brands he built now trade without him on them.
Netflix released Untold: The Liver King on 13 May 2025. In June 2025 he was arrested in Austin and charged with terroristic threat, a Class B misdemeanour, over threats directed at Joe Rogan; he was released on a $20,000 bond with a 200-yard stay-away order. The charge was dismissed in November 2025 after he completed counselling.
One clarification on that episode, because it is widely garbled: police documents record Rogan telling officers he had been told Johnson had a drug problem. Rogan had never met him. That is a third party relaying a rumour — not an established fact, and we do not report it as one.
Sources
- BuzzFeed News — The leaked prescription emails and the apology video
- Practical Ecommerce — Heart & Soil’s CEO on $50 million revenue
- SupplySide SJ — How the $25 million class action ended
- Rolling Stone — The 2025 arrest and charge
- MoneyMade — The $12 million estimate and its build-up
- TIME — The business at its peak
Money Timeline
| Date | Type | Event | Amount | Details |
|---|---|---|---|---|
| 2022-12 | Deal | Leaked emails expose the steroid protocol behind the brand | On 29 November 2022 the channel More Plates More Dates published leaked emails showing a June 2021 prescription protocol - sixteen vials a month, five steroids plus a synthetic protein hormone, at roughly $11,000 a month - while he was publicly denying steroid use. Two days later he posted a video titled 'Liver King Confession... I Lied'. The supplements had been sold on the premise that his physique proved the method worked. source | |
| 2022-12 | Lawsuit | Sued for $25 million over the deception | $25M | A consumer class action filed in New York Supreme Court on 28 December 2022 named Johnson, Ancestral Supplements and The Fittest Ever. It alleged the businesses generated over $100 million in revenue during the class period on the strength of claims he knew to be false. source |
| 2023-03 | Settlement | The plaintiff drops his own $25 million case - with prejudice | On 24 March 2023 the plaintiff's counsel voluntarily dismissed the action with prejudice. The defence never filed a motion to dismiss, and no motions were filed at all. Attorneys quoted in trade coverage read that docket pattern as the signature of a confidential settlement - but that is inference, not record. No amount was ever disclosed. source | |
| 2024-11 | Deal | Heart and Soil reports $50 million in annual revenue | $50M | Chief executive Dean Brennan told Practical Ecommerce the company was 'doing $50 million in annual revenue' - a named executive stating his own company's figure, and the best financial datapoint in the whole record. But Heart and Soil's own company story page credits Paul Saladino as founder and does not mention Johnson. His share of that revenue is undocumented. source |
| 2025-06 | Lawsuit | Arrested in Austin over threats toward Joe Rogan | Arrested at a hotel on 24 June 2025 and charged with terroristic threat, a Class B misdemeanour. He was released on a $20,000 bond with a 200-yard stay-away order and a court-ordered mental health evaluation. The charge was dismissed in November 2025 after he completed counselling. source |
Key financial events, aggregated from the sources cited above. See our methodology.
Frequently Asked Questions
Short answers to the most common questions about this profile. For our sourcing and update method, see our Methodology page.
What is Liver King's net worth in 2026?
We estimate roughly $10 to $20 million. The only worked-out third-party estimate is MoneyMade's $12 million, which Newsweek then repeated while citing MoneyMade - so mainstream coverage of his net worth is downstream of a single aggregator, not independent corroboration. Forbes publishes no net worth for him at all. His own website claims $310 million, which we do not use, for reasons set out below.
Why not use his own $310 million figure?
Because the same website demonstrably publishes invented financial and legal numbers. A page on liverking.com is headlined with a $125 million class-action judgment against him dated June 2023 - and the small print at the bottom states that the legal matters and quotes on the page are fictional and not based on actual events. The $310 million page itself offers no methodology, only percentage buckets, one of which is a joke about raw liver.
Did Liver King really make $100 million a year?
That figure originates with him. He said it in a GQ interview around May 2022, and Forbes, Fortune and TIME have all repeated it since - Forbes attributes it to TIME rather than reporting it independently. It is not audited or filed. It also describes revenue across brands he part-owns, not his personal income, a distinction almost every article drops. The best financial datapoint from a different source is Heart and Soil's chief executive telling a trade outlet in November 2024 that the company was doing $50 million in annual revenue.
What happened with the $25 million lawsuit?
A consumer class action was filed in New York Supreme Court in December 2022 naming Johnson, Ancestral Supplements and The Fittest Ever, seeking $25 million. In March 2023 the plaintiff's own lawyers voluntarily dismissed it with prejudice. The defence had never filed a motion to dismiss - in fact no motions were filed at all. Attorneys quoted in trade coverage read that pattern as a confidential settlement, but we would stress that this is expert inference: no amount was disclosed and no filing states that money changed hands.
Does Liver King still own Ancestral Supplements?
No sale or acquisition is documented anywhere - no press release, no trade coverage, no filing - so we will not claim he sold it. What is observable is narrower but still striking: Ancestral Supplements is trading actively in 2026 and does not name Brian Johnson or Liver King anywhere on its homepage or About page, while Heart and Soil credits only Paul Saladino as founder. Meanwhile liverking.com still carries a 2024 copyright line and sells nothing.
Who is richer than Brian Johnson?
A side-by-side comparison with other comedy profiles where reported estimates are available.
