Net worth & personal profile
Hailey BieberNet Worth
Justin Bieber, son Jack Blues and the Rhode deal: a filing-based estimate that separates Hailey Bieber’s documented shares from the undisclosed cash and earnout.
Source: Net Worth VIP analysis of SEC filings. Not an independently verified personal balance sheet.
Source · CC BY 4.0 · Displayed crop
The essentials
Our scenario estimate is $300 million, with a $260–350 million range; it is not an audited personal balance sheet. [1]
An SEC filing ties 1,238,437 e.l.f. shares directly to an entity controlled by Hailey Bieber. [2]
She is married to Justin Bieber and they have one son, Jack Blues, announced in August 2024. [10]
Career · Love & family · Business · The numbers
Hailey Bieber’s wealth is now primarily a business-ownership story. The Rhode sale created real cash, public-company shares and a performance-based earnout, but the public documents do not disclose her percentage of every component. That makes a range more honest than pretending the exact total is known.
Our midpoint remains $300 million because it fits the documented shareholding and a conservative range of possible cash proceeds, distributions, taxes and other assets. The estimate is our scenario analysis, not a figure disclosed by Bieber, e.l.f. Beauty or an auditor.
01 / The breakthrough
From teenage model to beauty founder
Born in Tucson and raised in Nyack, New York, Hailey Rhode Baldwin began modelling as a teenager. Business of Fashion records her early Ford Models signing and the career that led to global fashion and beauty campaigns. W Magazine — Hailey Bieber interview · Business of Fashion — Hailey Bieber
The financial breakthrough was Rhode. Bieber launched the skin-care line in June 2022 and built its image around a small product range, direct audience access and her own beauty aesthetic. e.l.f. said Rhode produced $212 million of net sales in the twelve months ended March 31, 2025. e.l.f. Beauty — Rhode acquisition agreement
Sales are company revenue, not Bieber’s income. Rhode had co-founders and other members, and neither the launch press nor the acquisition announcement discloses her complete ownership percentage.
02 / Love & family
Justin Bieber, their marriage and son Jack Blues
Hailey and Justin Bieber confirmed their marriage in 2018. Their first child, Jack Blues Bieber, was publicly announced in August 2024. W Magazine — Hailey Bieber interview · Associated Press — birth of Jack Blues Bieber
The marriage is part of the public biography, but this estimate is for Hailey alone. It does not combine Justin Bieber’s catalogue, contracts or property with hers, and no assumption is made about private marital agreements.
TIME’s 2026 profile shows that motherhood did not end her operating role: she remained Rhode’s founder and chief creative officer while the brand expanded through Sephora and other international retailers. TIME100 Companies — Rhode
03 / The defining deal
What the “$1 billion sale” actually paid
The headline $1 billion was a maximum, not the amount paid at closing. The agreement set $800 million of closing consideration — $600 million cash and about $200 million in e.l.f. shares — plus up to $200 million tied to performance over three years. e.l.f. Beauty — Rhode acquisition agreement
Final acquisition accounting put total consideration at $897.5 million: $590.1 million cash, $300.3 million equity and $7.1 million as the acquisition-date fair value of the earnout. The equity value rose between signing and closing; that accounting change did not create a second payment. SEC — e.l.f. fiscal 2026 annual report
One piece can be attributed to Bieber precisely. The SEC resale registration lists HRB Investment Associates Inc., controlled by Hailey R. Bieber, with 1,238,437 e.l.f. shares. At the $77.1685 contract reference price those shares represented about $95.6 million; their later market price changes every trading day. SEC — e.l.f. resale registration · e.l.f. Beauty — Rhode acquisition agreement
The remaining personal proceeds cannot be solved exactly. Rhode’s accounts show a $43.4 million distribution to all members before closing, but do not state Bieber’s share. The cash and earnout allocation schedules were not made public. Forbes therefore correctly cautioned that the sale did not automatically make her a billionaire. SEC — Rhode June 2025 financial statements · Forbes — why the Rhode sale did not make Bieber a billionaire
The numbers, with their meaning
| Source / measure | Reported figure | What it means |
|---|---|---|
| Net Worth VIP — methodology | $300m midpoint | Our scenario estimate; plausible range $260–350 million, not audited. |
| e.l.f. Beauty — Rhode acquisition agreement | $800m at closing | Rhode deal consideration for all sellers: $600m cash plus about $200m stock. |
| SEC — e.l.f. fiscal 2026 annual report | $897.5m booked | Final purchase accounting for the entire company, including equity repricing and earnout fair value. |
| SEC — e.l.f. resale registration | 1,238,437 shares | e.l.f. shares held by an entity controlled by Bieber; about $95.6m at the contract reference price. |
| SEC — Rhode June 2025 financial statements | $43.4m distribution | Distribution to all Rhode members; Bieber’s personal percentage is undisclosed. |
| SEC — e.l.f. June 2026 quarterly report | $80.8m liability | Company-wide earnout fair value at June 30, 2026; not a disclosed payment to Bieber. |
By June 30, 2026, e.l.f. had raised the earnout liability to $80.8 million because Rhode was outperforming its thresholds. That improves the probability of future seller payments, but it still does not reveal Bieber’s allocation or the final amount. SEC — e.l.f. June 2026 quarterly report
The result is a sourced estimate with visible assumptions. The share count is documented; the cash split, earnout split, taxes, liabilities and private investments are not. Those unknowns drive the published range under our methodology.
Financial record
The money timeline
Rhode earnout liability reaches $80.8 millionValuation$80.8MDetails & source
Amount and context
$80,800,000 · USD
Fair value for the entire seller earnout after outperformance; not Bieber’s disclosed personal share.
Open source for Rhode earnout liability reaches $80.8 million ↗Bieber-controlled entity holds e.l.f. sharesEquity$95.6MDetails & source
Amount and context
$95,600,000 · USD
1,238,437 shares valued at the $77.1685 contract reference price; market value changes over time.
Open source for Bieber-controlled entity holds e.l.f. shares ↗Rhode distributes cash to membersDeal$43.43MDetails & source
Amount and context
$43,425,131 · USD
Distribution to all members; Bieber’s share was not disclosed.
Open source for Rhode distributes cash to members ↗e.l.f. announces Rhode acquisitionDeal$800MDetails & source
Amount and context
$800,000,000 · USD
$800 million at closing for all sellers, plus up to $200 million earnout.
Open source for e.l.f. announces Rhode acquisition ↗Rhode launchesBusinessNot disclosedDetails & source
Amount and context
Not disclosed · USD
Bieber launches Rhode as a focused skin-care brand.
Open source for Rhode launches ↗Amounts describe different financial measures and retain their original currencies. They must not be added together as personal wealth. Our methodology.
Common questions
Questions, answered
What is Hailey Bieber’s net worth?
We estimate about $300 million as of September 10, 2026, with a plausible range of $260–350 million. It is a scenario estimate built from SEC filings, not an audited personal balance sheet.
How much did Hailey Bieber receive from the Rhode sale?
Her exact total is not public. An SEC filing documents 1,238,437 e.l.f. shares held through an entity she controls, worth about $95.6 million at the deal’s contract reference price. Her percentages of the cash and earnout were not disclosed.
Was Rhode sold for $1 billion?
The maximum headline value was $1 billion: $800 million at closing plus up to $200 million in performance-based earnout. Final acquisition accounting initially booked total consideration of $897.5 million.
Who is Hailey Bieber married to?
Justin Bieber. They confirmed their marriage in 2018 and have one son, Jack Blues Bieber, whose birth was announced in August 2024.
Does Hailey Bieber still work at Rhode?
Yes. TIME identified her in 2026 as Rhode’s founder and chief creative officer while the brand expanded into major international retailers.
Follow the evidenceSources & reading11 links
- Net Worth VIP — methodology ↗
Method used for the $300 million scenario estimate and its uncertainty range.
- SEC — e.l.f. resale registration ↗
Names HRB Investment Associates as controlled by Hailey R. Bieber and records 1,238,437 e.l.f. shares.
- SEC — e.l.f. fiscal 2026 annual report ↗
Final $897.5 million acquisition accounting and March 2026 earnout revaluation.
- SEC — e.l.f. June 2026 quarterly report ↗
Raises the contingent-consideration liability to $80.8 million after Rhode outperformance.
- SEC — Rhode June 2025 financial statements ↗
Reviewed company accounts, including first-half profit and the $43.4 million member distribution.
- e.l.f. Beauty — Rhode acquisition agreement ↗
Official $800 million closing consideration, $200 million potential earnout and $212 million trailing sales.
- Forbes — why the Rhode sale did not make Bieber a billionaire ↗
Explains that ownership and personal proceeds were undisclosed and that a nine-figure outcome was plausible.
- TIME100 Companies — Rhode ↗
Current 2026 role as founder and chief creative officer and Rhode retail expansion.
- W Magazine — Hailey Bieber interview ↗
Birthplace, Nyack upbringing, marriage and family context.
- Associated Press — birth of Jack Blues Bieber ↗
Confirms the couple’s first child and his name.
- Business of Fashion — Hailey Bieber ↗
Industry biography covering her teenage modelling start and current Rhode role.
