Every profile of Hailey Bieber’s wealth guesses at her stake in Rhode. None of them needed to. Because e.l.f. Beauty is publicly traded, the acquisition left a paper trail in SEC filings — and one of those documents names her personally, alongside an exact number of shares.
Hailey Bieber Net Worth: What the Sources Say
- Our estimate: ~$300 million, defensible range $260–350 million — built from the filings, not from aggregators
- Celebrity Net Worth also says $300 million — but reaches it by assuming a 50–70% stake in Rhode, which the filings undercut
- Forbes publishes no estimate for her. Figures of $400–700 million circulate with no basis
- This is hers alone — separate from Justin Bieber’s wealth. See our methodology.
The One Number That Is Actually Hers
On 8 August 2025, three days after the deal closed, e.l.f. filed a resale registration statement listing the shareholders who received its stock. One line reads: HRB Investment Associates Inc. — 1,238,437 shares, 2.1% of e.l.f. The footnote is explicit: HRB “is a subchapter S corporation controlled by Hailey R. Bieber, who has sole voting and dispositive power over the shares held by HRB.”
That block was 47.96% of the entire stock consideration of 2,582,371 shares. It is the only hard, personally attributable figure in the whole record, and it is worth sitting with, because it contradicts the received wisdom. Celebrity Net Worth’s estimate assumes she held “50% to 70%” of Rhode — while conceding her stake “has never been publicly confirmed.” Her share of the stock leg came in below even the bottom of that range.
What that block is worth depends entirely on when you count:
- $95.6 million at the contract price of $77.1685 per share
- $144.0 million at $116.28, the closing-day price e.l.f. used for its accounting
- $93.8 million at $75.72, where e.l.f. trades today
e.l.f. stock has fallen roughly 35% from the closing-day price. If she still holds those shares, the stock half of her payout is worth less now than the day she received it. That alone is enough to rule out the $500 million-plus figures floating around.
Why It Was Never a $1 Billion Deal
The “$1 billion” headline was reported almost everywhere. It is a ceiling being reported as a price.
The merger agreement, filed on 28 May 2025, sets closing consideration at $800 million — $600 million cash and roughly $200 million in e.l.f. stock — plus an earnout of “up to $100 million” on revenue targets and “up to an additional $100 million” for overachievement. Add the maximum earnout to the headline and you get a billion. Neither number was what changed hands.
Here is the detail that settles it. When e.l.f. booked the acquisition, it valued that entire $200 million earnout at $7.1 million — 3.6% of the ceiling. The buyer’s own accountants assigned it almost no probability of paying out in full.
The error runs the other way too, though. The final accounting shows cash of $590.1 million after adjustments and equity of $300.3 million — not $200 million — because e.l.f. shares rose from $77.17 at signing to $116.28 at closing. The sellers received about 50% more stock value than the contract nominally described. Total booked consideration: $897.5 million. e.l.f. also absorbed $47.1 million of Rhode’s own deal expenses.
The Earnout Is Now Paying — and That Is New
By 31 March 2026, e.l.f. had revalued that earnout liability from $7.1 million to $64.7 million — a $57.6 million charge the annual report attributes directly to “the outperformance of rhode’s revenue results relative to the earnout thresholds.”
Applied to her share, that is roughly $31 million pre-tax still to come, and up to about $96 million if the full $200 million eventually pays. Measurement periods run to September 2026, 2027 and 2028.
This also disposes of a widely syndicated claim that Rhode has been missing its sales targets. The filings say the precise opposite, and put a $57.6 million number on it.
What Rhode Was Actually Worth
Because e.l.f. filed Rhode’s standalone audited accounts, we can see the business rather than guess at it — unusual for a celebrity brand.
- 2024 (audited): net sales $168,962,653, net income $29,933,099 — on marketing spend of just $19.5 million
- First half of 2025 (reviewed): net sales $102,765,319, net income $35,494,526 — a 34.5% net margin
- Total capital ever contributed by all members: $10.0 million. A $168 million business built on ten million dollars of paid-in capital
- Post-acquisition: $293.5 million net sales and $112.8 million net income between 5 August 2025 and 31 March 2026 — driving $293.5 million of e.l.f.’s $323.0 million total annual sales growth
e.l.f. paid approximately 3.8 times Rhode’s $212 million of trailing-twelve-month net sales. And in the six months before closing, Rhode distributed $43.4 million to its members — a real cash event separate from the sale price, though much of it was likely tax distributions.
Two smaller corrections from the accounts. Rhode is universally described as founded in 2022; HRBeauty LLC was actually formed in Delaware in March 2021 — June 2022 was the product launch. And a trademark dispute was settled for $18 million in total consideration, of which $16.8 million was expensed in 2024.
What the Filings Still Do Not Tell Us
We should be equally clear about the limit. Her cash share is not disclosed. The merger agreement defines each seller’s “Pro Rata Share” separately for cash and for stock, so the two percentages need not match — and the Payment Schedule that sets them was omitted from the public filing.
If her cash allocation matched her 47.96% stock allocation, she would have received roughly $283 million in cash, making pre-tax closing proceeds around $379–427 million and net perhaps $230–270 million after a blended federal and California rate on a pass-through exit. That is the arithmetic behind our $300 million, with her modelling career making up the remainder. But if she was deliberately weighted toward stock — common for a founder staying on — her real economic stake is lower than 48% and our figure is too high.
Also unknowable: whether she still holds the shares. At 2.1% she is below the 5% disclosure threshold, and she is not an e.l.f. officer or director, so no ongoing filings exist. Her titles — Chief Creative Officer and Head of Innovation of Rhode, strategic advisor to the combined companies — are brand-level, which is why no compensation for her is disclosed anywhere.
One last thing worth saying plainly: sources that publish her wealth as a couple’s total with Justin Bieber are doing something different from what we are doing here. The properties commonly listed — a Beverly Hills house, an Ontario lake home, a West Village condo — are joint or unattributed, and we do not count them as hers. On the proceeds themselves she has said only: “I want to preserve that for my son’s future… I just want to be smart with it.”
Sources
- SEC Form S-3ASR (8 Aug 2025) — the 1,238,437 shares held by HRB Investment Associates
- SEC Form 8-K (28 May 2025) — the merger agreement and earnout structure
- e.l.f. Beauty Form 10-K (FY2026) — final purchase price allocation and earnout revaluation
- Rhode audited financial statements, year ended 31 December 2024
- Rhode reviewed financial statements, six months ended 30 June 2025
- e.l.f. Beauty — acquisition announcement, 28 May 2025
Money Timeline
| Date | Type | Event | Amount | Details |
|---|---|---|---|---|
| 2025-05 | Deal | e.l.f. Beauty agrees to buy Rhode - $800 million, not $1 billion | $800M | Closing consideration of $800 million: $600 million cash plus roughly $200 million in e.l.f. stock at $77.1685 per share, with an earnout of up to $100 million on revenue targets and up to another $100 million for overachievement. The widely reported '$1 billion' adds the maximum earnout to the price. e.l.f. initially valued that entire earnout at $7.1 million - 3.6% of the ceiling. source |
| 2025-07 | Deal | Rhode distributes $43.4 million to its members before closing | $43.4M | Rhode's reviewed accounts for the six months to 30 June 2025 show $43,425,131 distributed to members - a real cash event separate from the sale price, though much of it was likely tax distributions. The same period showed net income of $35,494,526 on net sales of $102,765,319, a 34.5% net margin. source |
| 2025-08 | Deal | Receives 1,238,437 e.l.f. shares - the one number that is provably hers | $144M | An SEC resale registration names HRB Investment Associates Inc., 'controlled by Hailey R. Bieber, who has sole voting and dispositive power', holding 1,238,437 shares - 47.96% of the entire stock consideration, and below the 50-70% stake aggregators assume she held in Rhode. Worth $144.0 million at the closing-day price of $116.28, $95.6 million at the contract price, and about $93.8 million today. Her share of the $590.1 million cash was never disclosed. source |
| 2026-03 | Deal | Earnout revalued from $7.1 million to $64.7 million | $64.7M | e.l.f. took a $57.6 million charge, attributing it to 'the outperformance of rhode's revenue results relative to the earnout thresholds'. Her share of the current carrying value is roughly $31 million pre-tax, up to about $96 million if the full $200 million eventually pays. Measurement periods run to September 2026, 2027 and 2028. source |
Key financial events, aggregated from the sources cited above. See our methodology.
Frequently Asked Questions
Short answers to the most common questions about this profile. For our sourcing and update method, see our Methodology page.
What is Hailey Bieber's net worth in 2026?
We estimate approximately $300 million, with a defensible range of $260 to $350 million - built from e.l.f. Beauty's SEC filings rather than from aggregators. Celebrity Net Worth also says $300 million, but reaches it by assuming she held 50 to 70 per cent of Rhode, which the filings undercut. Forbes publishes no estimate for her. This figure is hers alone and separate from Justin Bieber's wealth.
How much did Hailey Bieber personally get from the Rhode sale?
One part is documented exactly. An SEC resale registration filed on 8 August 2025 lists HRB Investment Associates Inc. holding 1,238,437 e.l.f. shares, with a footnote stating it is controlled by Hailey R. Bieber, who has sole voting and dispositive power. That is 47.96 per cent of the entire stock consideration - worth $95.6 million at the contract price, $144.0 million at the closing-day price, and about $93.8 million today. Her share of the cash was never disclosed: the merger agreement sets separate percentages for cash and stock, and the schedule defining them was omitted from the public filing.
Was Rhode really sold for $1 billion?
No. That figure adds the maximum possible earnout to the headline price. The merger agreement set closing consideration at $800 million - $600 million cash plus roughly $200 million in stock - with an earnout of up to $100 million on revenue targets and up to another $100 million for overachievement. e.l.f. initially valued that entire $200 million earnout at $7.1 million, or 3.6 per cent of the ceiling. The final booked total was $897.5 million: $590.1 million cash and $300.3 million in equity, the equity leg being higher than the contract because e.l.f. stock rose between signing and closing.
Is the Rhode earnout going to pay out?
It is trending strongly that way. By 31 March 2026 e.l.f. had revalued the earnout liability from $7.1 million to $64.7 million - a $57.6 million charge its annual report attributes to 'the outperformance of rhode's revenue results relative to the earnout thresholds'. Her share of the current carrying value is roughly $31 million pre-tax, and up to about $96 million if the full $200 million pays. Measurement periods run to September 2026, 2027 and 2028. This also contradicts a widely syndicated claim that Rhode has been missing its targets.
How profitable was Rhode before the sale?
Remarkably so, and the audited accounts are public because e.l.f. filed them. Net sales were $168,962,653 in 2024 with net income of $29,933,099, on marketing spend of just $19.5 million. In the first half of 2025 it made $35,494,526 on $102,765,319 of sales - a 34.5 per cent net margin. Total capital ever contributed by all members was only $10 million. e.l.f. paid about 3.8 times trailing-twelve-month net sales of $212 million. One correction from the filings: HRBeauty LLC was formed in March 2021, not 2022 - June 2022 was the product launch.
Who is richer than Hailey Bieber?
A side-by-side comparison with other influencer profiles where reported estimates are available.
