By his own account, Logan Paul holds about $30 million in cash and no stocks — and the rest of his estimated $150 million net worth is mostly equity in one private company whose sales have fallen off a cliff. That makes his fortune unusually easy to describe and unusually hard to value.
Logan Paul Net Worth: What the Sources Say
- $150 million — Celebrity Net Worth (March 2026), citing his own statement that the majority is PRIME equity and ~$30 million is liquid
- $10 million earned in 2025 — Forbes, ranking him No. 15 on its Top Creators list. Forbes publishes no net worth for him.
- Our take: $100–150 million is the honest range — the headline number is dominated by an illiquid stake in a shrinking business. See our methodology.
PRIME: A Billion-Dollar Boom, Then the Slide
PRIME Hydration, which he co-founded with KSI in January 2022, hit roughly $1.2 billion in retail sales in 2023 per Bloomberg reporting — one of the fastest beverage launches ever. The trajectory since points the other way: Circana data showed sales down 42% year-over-year by mid-2025, UK turnover fell 70.7% in 2024, the Australian entity entered administration, and 2025 revenue was widely projected around $300 million. His stake is commonly reported as ~20% — a figure neither he, KSI nor operator Congo Brands has ever confirmed. Since most of his net worth is this equity, the estimate inherits all of that uncertainty.
CryptoZoo: Resolved, in His Favor
The NFT game he promoted in 2021 produced a 2023 class action alleging buyers were misled. In January 2024 he funded a $2.3 million buyback of eligible NFTs, and in October 2025 the class action was dismissed — the court found plaintiffs failed to sufficiently tie him to their losses and characterized his statements as “puffery.” His separate defamation suit against the YouTuber Coffeezilla was scheduled for trial in May 2026; we could not verify an outcome.
WWE, Boxing and the Claimed-vs-Paid Gap
He signed with WWE in 2022, won the United States Championship in 2023, and renewed in January 2024 — WWE confirmed the renewal but no terms; the “$15 million over three years” figure exists only on aggregator sites. PRIME, meanwhile, bought what was called the largest sponsorship in WWE history (the first-ever ring-mat logo, 2024) and a multi-year UFC deal — both undisclosed. His boxing follows the family pattern: before the 2021 Mayweather exhibition he claimed he could make $20 million; the reported contract terms were a $250,000 base plus 10% of pay-per-view, with total earnings commonly estimated around $5 million — and he still publicly claims Mayweather owes him $1.5 million, which Mayweather disputes.
The visible spending is real enough: a Lake Como wedding to Nina Agdal in August 2025 he later priced at $4 million, and a $32.5 million mansion in Dorado, Puerto Rico, bought a month later.
Sources
- Celebrity Net Worth — Logan Paul
- Forbes — Logan Paul profile
- Tubefilter — PRIME sales decline
- Yahoo Finance — CryptoZoo class action dismissed
Money Timeline
| Date | Type | Event | Amount | Details |
|---|---|---|---|---|
| 2023 | Deal | PRIME hits $1.2B in retail sales | $1.2B | The hydration brand he co-founded with KSI reached roughly $1.2 billion in 2023 retail sales per Bloomberg reporting - brand revenue, not his personal income. Sales fell about 42% year-over-year by mid-2025, with 2025 revenue projected near $300 million. source |
| 2024-01 | Deal | CryptoZoo NFT buyback | $2.3M | Announced a $2.3 million buyback of eligible CryptoZoo NFTs at 0.1 ETH each, after a class action alleged buyers of his NFT game were misled. source |
| 2025-09 | Deal | Bought $32.5M Dorado mansion | $32.5M | Purchased a mansion in Dorado, Puerto Rico for $32.5 million, a month after his reported $4 million Lake Como wedding to Nina Agdal. source |
| 2025-10 | Lawsuit | CryptoZoo class action dismissed | A federal court in Texas dismissed the class action against him, finding plaintiffs failed to sufficiently tie him to their losses and characterizing his statements as 'puffery.' Resolved in his favor. source |
Key financial events, aggregated from the sources cited above. See our methodology.
Frequently Asked Questions
Short answers to the most common questions about this profile. For our sourcing and update method, see our Methodology page.
What is Logan Paul's net worth in 2026?
Celebrity Net Worth estimates $150 million as of March 2026, citing Paul's own statement that he holds about $30 million in liquid cash, owns no stocks, and that the majority of his net worth is his PRIME equity. Forbes publishes no net worth for him - only annual earnings of $10 million on its 2025 Top Creators list. An honest range is $100 to $150 million, because the headline number depends on valuing an illiquid stake in a shrinking business.
How much of PRIME does Logan Paul own?
Commonly reported as about 20%, with KSI at 20% and operator Congo Brands at 60% - but none of the principals has ever confirmed the split. PRIME hit roughly $1.2 billion in 2023 retail sales, then declined about 42% year-over-year by mid-2025, with 2025 revenue projected around $300 million.
What happened with the CryptoZoo lawsuit?
It was dismissed in Logan Paul's favor in October 2025 - a federal court found plaintiffs failed to sufficiently tie him to their losses and called his statements 'puffery.' He had earlier funded a $2.3 million buyback of eligible NFTs in January 2024. His separate defamation suit against Coffeezilla was scheduled for trial in May 2026.
How much does WWE pay Logan Paul?
Unknown. WWE confirmed his January 2024 contract renewal but disclosed no terms; the '$15 million over three years' figure circulating online exists only on aggregator sites. What is documented: he won the United States Championship in 2023, and PRIME bought what was described as the largest sponsorship in WWE history, the first-ever ring-mat logo.
How much did Logan Paul make fighting Mayweather?
He claimed before the 2021 exhibition he could make about $20 million; the reported contract terms were a $250,000 base plus 10% of pay-per-view, with total earnings commonly estimated around $5 million. He still publicly claims Mayweather owes him $1.5 million from international pre-sales, which Mayweather disputes. Official payouts were never disclosed.
Who is richer than Logan Paul?
A side-by-side comparison with other youtube profiles where reported estimates are available.
