Net worth & personal profile
Logan PaulNet Worth
The $150 million estimate, confirmed 20% PRIME stake, sales slowdown, $16.5 million Pokémon auction, WWE income, CryptoZoo status, wife Nina Agdal and daughter Esmé—checked measure by measure.
Source: Celebrity Net Worth estimate. Not an independently verified personal balance sheet.

Source · CC BY 2.0 · Displayed crop
The essentials
A 2026 federal order states that Paul owns 20% of Prime Hydration; it does not state the company’s value or whether his interest is freely transferable. [7]
Bloomberg’s $1.2 billion figure was projected annual company sales for 2023, not valuation, profit or Paul’s personal income. [8]
The $16.5 million Pikachu Illustrator result includes an auction transaction; the difference from the $5.275 million acquisition is not verified after fees, associated assets and tax. [14]
Logan Paul’s business story now spans creator media, a podcast, a private beverage stake, wrestling, boxing and collectibles. That breadth produces many large public numbers but very few figures that belong on a personal balance sheet.
The central question is no longer whether Paul owns part of PRIME: a federal order says he holds 20%. The unresolved question is what that private, illiquid stake is worth after a rapid launch, weaker later sales in some markets, company costs and any transfer restrictions. Net Worth VIP — methodology
01 / The breakthrough
Vine built the audience; YouTube turned it into a business
Paul was born April 1, 1995 in Westlake, Ohio. He and younger brother Jake developed audiences on Vine before Logan shifted to YouTube, where daily videos, branded merchandise and acting expanded the business. WWE’s current profile says his channels have accumulated more than 5.8 billion views. Celebrity Net Worth — Logan Paul · WWE — Logan Paul profile
He launched IMPAULSIVE with Mike Majlak in 2018. In July 2025, WWE and Fanatics announced that the show would join their digital-content network while remaining on YouTube and audio platforms. Their release reported nearly one billion YouTube views but did not disclose Paul’s ownership, advertising split, guarantee or production costs. WWE and Fanatics — IMPAULSIVE network deal
Boxing against KSI and Floyd Mayweather increased his sports visibility, then WWE converted that attention into an ongoing performance role. WWE confirms a June 2022 signing and later renewal, but no official source reviewed here publishes the contract value. Aggregator claims of a fixed annual salary should therefore remain outside the calculation. WWE — Logan Paul profile · WWE — contract renewal
02 / Personal life
Nina Agdal, daughter Esmé and a Lake Como wedding
Paul and Danish model Nina Agdal began dating in 2022 and became engaged in 2023. They welcomed daughter Esmé in September 2024; Agdal discussed parenting with Paul in a direct Entertainment Tonight interview the following spring. Entertainment Tonight — Nina Agdal on parenting
The couple married at Lake Como in August 2025. Contemporary coverage confirms the ceremony, while later online claims about an exact $4 million wedding price trace largely to Paul’s own commentary rather than an itemized bill. A wedding-cost claim is spending context, not proof of net worth. TMZ — Paul and Agdal wedding
Paul’s brother Jake is also a creator, boxer and entrepreneur, but the brothers’ assets and companies are separate unless a specific joint interest is documented. Family fame does not make Jake’s boxing purses, companies or property part of Logan’s wealth.
03 / PRIME and the money story
A confirmed ownership percentage without a confirmed valuation
Celebrity Net Worth publishes $150 million, while Forbes publishes estimated annual creator earnings rather than a personal wealth total. Neither provides an audited list of Paul’s cash, property, collectibles, private shares, debt, legal exposure and taxes. The old $100–150 million “our take” range has therefore been removed. Celebrity Net Worth — Logan Paul · Forbes — Logan Paul creator profile
The strongest new evidence is a July 2026 federal discovery order in Kennedy v. Prime Hydration. Its background states that Paul and KSI each own 20% of Prime Hydration. The order establishes a stake percentage for litigation context; it does not value the company, describe dilution or liquidation preferences, or show what Paul could receive in a sale. Kennedy v. Prime Hydration — 2026 federal order
Bloomberg reported that PRIME was set to pass $1.2 billion in annual sales in 2023. Sales are not valuation or profit. Later data also show why applying a peak-sales multiple is fragile: Companies House lists full 2024 accounts for the UK subsidiary, and reporting from those accounts and Circana data described a sharp UK turnover decline and weaker U.S. retail sales. A regional subsidiary does not equal the worldwide group, but it does disprove a simple straight-line growth story. Bloomberg — Prime set to pass $1.2 billion in sales · Companies House — Prime Hydration UK filing history · TubeFilter — Prime sales decline
Paul’s Pikachu Illustrator card produced a clearer transaction. AP reported a $16.5 million auction result in February 2026 after a $5.275 million acquisition in 2021. The $11.225 million headline difference is not verified personal profit: the public figures do not fully allocate buyer’s premium, necklace and case, earlier fractional interests, financing, seller fees or tax. AP — Pikachu Illustrator auction
The evidence, with its limits
| Source / measure | Public figure | What it establishes |
|---|---|---|
| Celebrity Net Worth — Logan Paul | $150 million | Publisher net-worth estimate; no audited personal balance sheet. |
| Kennedy v. Prime Hydration — 2026 federal order | 20% | Paul’s Prime Hydration ownership stated in a 2026 federal order; no company valuation. |
| Bloomberg — Prime set to pass $1.2 billion in sales | $1.2 billion | Projected 2023 annual PRIME sales; not enterprise value, profit or Paul’s income. |
| AP — Pikachu Illustrator auction | $16.5 million | Auction result for the Pikachu Illustrator card, including transaction pricing. |
| AP — Pikachu Illustrator auction | $5.275 million | Reported 2021 acquisition value; subtraction alone is not after-tax profit. |
| WWE — contract renewal | Terms undisclosed | WWE confirms renewal without publishing compensation. |
04 / Legal status and now
CryptoZoo remained active litigation after the first dismissal
Paul announced a CryptoZoo buyback in January 2024 using more than $2.3 million of his funds for eligible base-egg and base-animal NFTs. NBC reported that accepting the offer required waiving claims against Paul and related parties. The pledge is a bounded program, not proof that every buyer was repaid or that $2.3 million was ultimately paid out. NBC News — CryptoZoo buyback
The old profile said the investor class action was “resolved, in his favor.” The October 2025 order was narrower: it dismissed all 27 claims then pleaded against Paul, but granted leave to amend 26 of them and dismissed only one with prejudice. Ropes & Gray records that Paul moved to dismiss the renewed complaint in January 2026 and investors opposed in March. The case should therefore not be described as finally resolved on the evidence reviewed here. Holland v. CryptoZoo — October 2025 order · Ropes & Gray — Q1 2026 Crypto Quarterly
Professionally, Paul is current in WWE. Its September 2026 profile lists him and Austin Theory as World Tag Team Champions and records his earlier United States Championship. IMPAULSIVE continues through the WWE/Fanatics network. These are active revenue channels, but their personal economics remain undisclosed. WWE — Logan Paul profile · WWE and Fanatics — IMPAULSIVE network deal
Financial record
The money timeline
Pikachu Illustrator sells for $16.5 millionCareer$16.5MDetails & source
Amount and context
$16,500,000 · USD
The auction set a trading-card record; the reported price is not Paul’s after-fee, after-tax profit.
Open source for Pikachu Illustrator sells for $16.5 million ↗Paul and Nina Agdal marryCareerNot disclosedDetails & source
Amount and context
Not disclosed · USD
The couple married at Lake Como after welcoming daughter Esmé in 2024.
Open source for Paul and Nina Agdal marry ↗CryptoZoo buyback announcedLegal$2.3MDetails & source
Amount and context
$2,300,000 · USD
Paul pledged more than $2.3 million for eligible NFTs under conditions that included a claims waiver.
Open source for CryptoZoo buyback announced ↗Paul signs with WWECareerNot disclosedDetails & source
Amount and context
Not disclosed · USD
WWE confirmed the signing and later renewal but disclosed no compensation.
Open source for Paul signs with WWE ↗IMPAULSIVE launchesCareerNot disclosedDetails & source
Amount and context
Not disclosed · USD
The show later approached one billion YouTube views and joined the WWE/Fanatics digital network; deal terms remain private.
Open source for IMPAULSIVE launches ↗Amounts describe different financial measures and retain their original currencies. They must not be added together as personal wealth. Our methodology.
Common questions
Questions, answered
What is Logan Paul’s net worth in 2026?
Celebrity Net Worth publishes a $150 million estimate. It cannot be independently verified because his complete cash, private-company equity, property, collectibles, liabilities, legal exposure and taxes are not public.
How much of PRIME does Logan Paul own?
A July 2026 federal order states that Logan Paul and KSI each own 20% of Prime Hydration. The order does not value the private company or state what Paul could receive for his stake.
Did PRIME make Logan Paul a billionaire?
There is no verified evidence that Paul is a billionaire. The widely cited $1.2 billion figure was projected 2023 company sales, not valuation, profit or his personal ownership value.
Is Logan Paul married and does he have children?
Yes. He married Nina Agdal in August 2025. They have one publicly confirmed daughter, Esmé, born in September 2024.
Was the CryptoZoo class action finally dismissed?
The October 2025 order dismissed all claims then pleaded against Paul, but allowed 26 of 27 claims to be amended. A renewed complaint and motion to dismiss were active in 2026, so “finally resolved” overstates that order.
Follow the evidenceSources & reading17 links
- Net Worth VIP — methodology ↗
Explains estimates, company equity, revenue, auction prices and personal wealth.
- Celebrity Net Worth — Logan Paul ↗
Publishes a $150 million estimate updated August 27, 2026; no audited personal balance sheet.
- Forbes — Logan Paul creator profile ↗
Publishes creator earnings estimates rather than a personal net-worth figure.
- WWE — Logan Paul profile ↗
Official career profile: Vine, 5.8 billion channel views, WWE signing, United States and World Tag Team titles.
- WWE — contract renewal ↗
Confirms the renewal but publishes no compensation or term.
- WWE and Fanatics — IMPAULSIVE network deal ↗
Official release reports nearly one billion YouTube views and continued distribution; financial terms are undisclosed.
- Kennedy v. Prime Hydration — 2026 federal order ↗
Court background states Paul and KSI each hold 20% of Prime Hydration; the order concerns discovery, not valuation.
- Bloomberg — Prime set to pass $1.2 billion in sales ↗
Reports projected 2023 annual company sales, not Paul’s income or enterprise value.
- Companies House — Prime Hydration UK filing history ↗
Official filing register for the UK subsidiary, including full 2024 accounts.
- TubeFilter — Prime sales decline ↗
Reports Circana sales decline and UK-account figures; these are market and subsidiary measures.
- NBC News — CryptoZoo buyback ↗
Reports Paul’s January 2024 pledge of more than $2.3 million for eligible NFT buybacks and its conditions.
- Holland v. CryptoZoo — October 2025 order ↗
Dismissed all 27 claims then pleaded against Paul, but granted leave to amend 26 of them.
- Ropes & Gray — Q1 2026 Crypto Quarterly ↗
Documents Paul’s January 2026 motion to dismiss the renewed CryptoZoo complaint and the March response.
- AP — Pikachu Illustrator auction ↗
Reports the February 2026 $16.5 million auction price and Paul’s $5.275 million 2021 acquisition.
- Entertainment Tonight — Nina Agdal on parenting ↗
Direct 2025 interview confirms parenting daughter Esmé with Paul.
- TMZ — Paul and Agdal wedding ↗
Contemporaneous report of their August 2025 Lake Como wedding.
- Wikimedia Commons — Logan Paul at WrestleMania XL ↗
Diego Fernando Photography image from April 2024, licensed CC BY 2.0.






